You Have a 5-Second Window

“You have a 5-second window in which you can move from idea to action before your brain kicks into full gear and sabotages any change in behavior.” – Mel Robbins, author of The 5 Second Rule.

Watch this powerful video about it. (I know … you’re rolling your eyes about me posting another video. Haha!) But you know I’m giving you the good stuff, right? 🙂

Be good to yourself and each other. Namaste’

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Breaking Down the Stats

70% of people make purchasing decisions to solve problems. 30% make decisions to gain something.

What kind of problems? You name it … they’re out there. Granted, some of them are perceived problems. But perception is reality until something happens to change it.

As for the 30% who want to gain something – well, that usually means that they want to feel better in some way, right? Isn’t that why we buy things like vitamins, whole foods, energy drinks, skin care, etc.?

I had a brilliant mentor, (love you, Bob!) who once told me that everyone walks around with an invisible sign that says “just love me.” It doesn’t matter how together we look on the outside, we all have pain. People will move toward pleasure, but more so away from pain. And they’re looking for someone to help them take it away.

Your job is to find out what’s causing pain for your prospect and what, if anything, your product or service can do to help stop it. The only way to do that is to ask questions that get to the heart of the matter. Finding out the answers will help you both decide the next step in the process.

Hint: You might want to say something like this … “Do you mind if I ask you a few quick questions in order to determine if what you’re looking for and what we have to offer is a good fit?” (This is permission marketing because no one likes to feel as if they’re being interrogated). Ha!

Note: 80% of sales don’t take place until after the fifth phone call, so if you think that making one sales call will do the trick, keep in mind … ” the end is not the end.”

Did I get all this right the first time? Noooooo. But once I learned that it wasn’t about me making a sale; that it was about them, things got a whole lot easier.

OK, boys and girls. Sales training 101 is now over. Hope that helps.

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Entrepreneurial Spirit

Were You Raised with An Entrepreneurial Spirit?

Cat-Looking-in-MirrorIf you can’t seem to get ahead or make progress with your business because you lack an entrepreneurial spirit of giving, it may be time to assess how you were brought up. Many parents raise their children to be giving, while others are intent on having their children focus on earning money.

The reality is – you need a balance of both. Children who were raised to give with a free spirit may have difficulty grasping the importance of receiving money for what they do – especially those who offer advice and guidance, as well as valuable products.

When you have an entrepreneurial mindset, you strive to change yours and others’ lives for the better. You seek change, rather than sitting back waiting for things to happen. Giving is an important part of the entrepreneurial spirit, but it should also enhance the growth of the entrepreneur rather than just the person being helped. It’s a two-way street!

A negative mindset will absolutely ruin your chances of being a successful entrepreneur. Remaining positive and enthusiastic are both important to having others look up to you as a leader and a trusted advisor. Entrepreneurs are empowered and are capable of teaching others to become empowered.

A sense of being worthy of success is also important to the entrepreneurial spirit. Giving away all of your advice and guidance information for free doesn’t enhance an entrepreneur’s path to success at all – in fact, it will hinder your progress.

If you don’t think your advice is worthy of payment, no one else will. This attitude can’t be taught, but can certainly be developed over time. By fostering passion and enthusiasm for what you do, the entrepreneurial spirit will grow and you will prosper as a result.

Potential customers sense the passion and enthusiasm in your voice and in the helpful information that you offer. Even if a person comes into their relationship with you skeptical at first, they sense your conviction and will react by becoming a loyal customer.

Entrepreneurs are naturally optimistic and tend to enjoy life to the fullest. They take risks and push past the lines where others have stopped. Even though you may not feel you’ve developed a true entrepreneurial spirit over time, you can begin now to turn the tables and eventually consider yourself worthy of all good things that come your way.

Planning for Success

Personal fulfillment is an important part of planning for career and financial success. I discovered this when doing workshops in the Bay Area for people wanting to change jobs. You also have to think about survival in a world that can sometimes be financially harsh and difficult and how you want to live – in luxury or barely getting by?02-10-17plan-action

When you’re living the life you were created for in your career path, you’re achieving personal fulfillment in a way that should make you happy. But if that life doesn’t provide you with means to survive with enough left over to live your dreams, then that career choice might be flawed and can produce regrets.

Many people become complacent in just getting by and pursuing more can seem like a mountain – impossible to climb. Others become obsessed with achieving a career that will bring happiness – and create a life they’ve always dreamed of. Most people these days are looking for a way to have a side project that can provide the extra income they want and need. They build a side business so that, in the event of their day job going south, they have something to fall back on.

Providing an education for your children, traveling as much as you want, living in a nice home with all the features you enjoy – or simply having the leisure time to work in your garden is something we all want, that provides us with joy and the freedom to choose how we live our lives.

Success isn’t the same for everyone. Your perception of success and how you go about achieving it might be totally opposite from a friend or family member. That’s because you each have different potential to work toward your goals and be happy with those accomplishments.

The potential you carry within has to be set free to pursue the goals you have for the future – and that can be difficult if you live in fear, doubt or negative self-talk that keeps you down.

You can do anything you want to do bad enough with that inner potential of yours. You may need to shift your mindset from holding back to jumping in and taking the steps necessary to achieve financial success and overall fulfillment.

How do you do it? Begin to program yourself to believe that anything you want to accomplish is possible. That may mean that you have to change your personal story from failures to any accomplishments you’ve had along the way. Write down your personal successes and use them as a daily reminder that you have come a long way already.

The best way to begin your pursuit of success is to take action. If you truly want success in a career that brings financial stability, you will take the steps necessary to achieve it. And don’t forget to pursue happiness along the way!

If you’d like more information about what I’m doing with an “on the side” business project, fill out the Contact Form on the WHO IS REGINA page. (I’ll email you a video that just might blow your mind).

P.S. I don’t sell “stuff” that people don’t need. I lock arms with people who want to set up their own Plan B and show them exactly how to do it).